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Twitter announces new tools to measure the effectiveness of ads

Twitter announces new tools to measure the effectiveness of ads
Twitter said it will provide to the offerer has reports based on customized to help them measure the impact of their advertising campaigns on their profits data.

And it will measure the effectiveness of an ad campaign by the target audience to the offerer divided into two groups, the first to see the ad, and those that can not see, and compared the two groups of test transfers across the two.

And declining revenues Twitter ads according to the number of monthly active users, and to stop this decline the company launched a new advertising products, especially ads "install applications".

In a separate context, Twitter announced Friday that it will pay the new Executive Director of the Omid Kordstani - American of Iranian origin Kurdish - fifty thousand US dollars a basic annual salary, as well as time grant one of the options to buy 800,000 shares of the company's shares.

The company said it does not expect the appointment Kordstani in any committee of its Board of Directors.

The Twitter has hired Kordstani - who was working for Google Inc. - the first on Wednesday, in the latest step in the transformation efforts led by the president of the company and its founder, Jack Dorsey, who was appointed last week as CEO always.

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